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post 47 on Thursday 18th October 2007 at 11:05

Making Life Seem Greener?

Making life seem greener?So grandparents' favourite Sainsbury's want to buck up their green cred and be seen as an environmentally conscious retailer, enlisting fish-lipped TV gastro-arse Jamie Oliver in a new television campaign; their MARKETING director crying piteously, "we've been too humble".

You'd think all the do-gooding, Daily Mail reading morons would have tugged on JS's coat tails and lamented "why are you not offering green loyalty points?"

Well maybe these customers are clever enough to already know Sainsbury's is doing *so much* for the environment (guffaw), and are sensible enough not to make a fuss about it? Or maybe the truth - more likely, they, like most sensible people, realise that green loyalty points don't make a flying fuck's worth of difference.

Perhaps they ponder "surely it's the plastic they drive into landfill every year, rotting our earth from its delicate core" or "the fuel miles clocked up shipping carrots from the Netherlands because they're cheaper than carrots from the UK".

One thing's for sure - it's a stupid consumerist society where marketing executives are the new politicians. And I'm not buying it.

tags: [ advertising ] [ domestics ] [ food safety ] [ rants ] [ sainsburys ]